So, First Things First

I am Matteo Balzarini. I do all things Marketing at Justly. In the past I worked on Analytics and CRO for Ryanair in Dublin and occasionally worked freelance, building Paid Media campaigns for SMEs and consulting for them on Analytics, onboarding and UX. Lastly, in 2016 I finished my second MSc, this time in Digital Marketing at UCD Smurfit in the peaceful Dublin, Ireland.

You can follow me on Twitter at @MatteoBalzarini, where I mostly tweet about UX, design, psychology and my passion for the tech industry.


Where all this began?

  1. It began with Prince of Persia and MS DOS.
  2. After, my passion for psychology took over; it still has a huge impact on my life.
  3. Then I started making things online, and it’s been a crazy experience but no, I am not an entrepreneur, yet.


How does this work?

Recurrently I post new UX teardowns here on the blog, together with articles/thoughts on how to apply psychology to the design and marketing process.

If you’d like me to help you with the user experience on your website, or you need a hand to increase conversions and better track your users behaviour, send me a message or learn more about my consulting offers.


How do I make my teardowns?

Right now I use Snagit and I block few hours off of my agenda.
If you’d want me to make one for your website, just drop me an email and I’ll do my best (I have a bit of a queue).
I also do more in depth Private UX and Conversion Rate Optimization Teardowns.


Wanna know more?

Ok, then it’s time to leave you with my egocentric grocery list ;)
No, I don’t expect you to reach the end of it, or maybe yes?



- TIMELINE OF MY ENTREPRENEURIAL ENDEAVORS -


2007

FACEBOOK APPS (DISMISSED)

  • GAMING APPS
  • 100K DAU
  • AVERAGING 1,500 EURO/MO FOR 5 YEARS

Later on, during my undergraduate years, I also created some Facebook gaming applications and I succeeded in spreading them through the social network, reaching 100,000 Daily Active Users (DAUs). The advertisement on the applications allowed me to earn about 1,500 Euro per month on average, for about 5 years. I closed this project last year, after the applications progressively lost users as Facebook started limiting and restricting sharing functions on the platform, to developers.


2012

IPHONE APP (DISMISSED)

  • 400 UNITS SOLD THE FIRST DAY
  • AVERAGING 130 UNITS SOLD A DAY
  • TOP 25 OVERALL IN ITALY

During my Master I designed an iPhone app (http://itunes.apple.com/app/sbabam-rage-faces-to-sms/id523055765) and I outsourced the coding part to a professional developer. It reached the Top 10 of Lifestyle category in Italy and got into the Top 25 Overall for paid apps, averaging up to 130 units sold a day. These experience allowed me to learn about social media mechanisms, mobile engagement and growth management.


2008 - Present

SEDUCERE.COM

  • A COMPLETE COURSE ON SEDUCTION WITH 150+ ARTICLES WRITTEN BY ME AND MY BUSINESS PARTNER
  • E-COMMERCE AVERAGING FEW HUNDREDS EURO/MO
  • A SEPARATE MAGAZINE WITH 900K USERS THE FIRST MONTH
  • PHONE COACHING SERVICE
  • LIVE SEMINARS

Over several years, I have been building upon my passion for psychology and sociological disciplines, reading hundreds of books on the topic, in order to acquire a background on social behaviors, with a focus on social psychology and in 2008, with a friend I created a website (Seducere.com), a free online course (started in Italian, now under translation in English) to help people rediscover their natural social abilities. The goal is to help people overcome self-limiting beliefs, build their passions, improve their lifestyle and strengthen their socialization skills while starting new relationships. I recently got featured regarding Seducere, in an article of the DailyPump magazine.

Seducere is successfully selling our own e-books and I have personally consulted clients and helped them achieve their results. The project started as a simple blog, but then grew and expanded into a multi-functional portal and it is serving today more than 2000 DAUs.

The portal provides multiple services: a Skype coaching service, an e-commerce area which sells e-books entirely created by me and my co-founder and which currently constitutes the primary source of revenue of this venture (with a conversion rate of 3%), a community forum where users can discuss and keep their personal journal and a web-magazine which last month got very viral on social networks and reached 1’000’000 Unique Users. This experience gave me the opportunity to learn about SEO and other web marketing tools like advertising platforms both as publisher and advertiser (Adsense).

As a result, the Seducere is now on the first page of Google.it for competitive keywords, like: [come conquistare una ragazza], [conquistare una ragazza], [sedurre], [attrazione], [film da vedere], [film da vedere assolutamente]. Thanks to this venture I have developed a significant comprehension of SEO mechanisms and I am able to position a website on the first page of Google.it or Google.com for quite competitive keywords.

Moreover, I had an interesting experience both as a writer and as an editor which gave me the possibility to enrich and expand my entrepreneurial skill-set, having the chance to direct and supervise a group of writers who are periodically working for our magazine.